A cocktail glass filled with crushed ice, with a brownish beverage inside, being topped with a white powder or foam, with droplets and particles falling into the glass.

Hospitality Expertise
Helping You To Succeed.

More Than Consulting—A Complete System for Success

You shouldn’t have to choose between a creative menu or a profitable one. We deliver both.

Connect With Spec Consulting

Email: contact@specapp.com
Website: specapp.com/consulting

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Investment & ROI

  • Close-up of a pink cocktail garnished with lemon slices and purple herbs, with a black straw.

    Balance Creativity and Profitability


    - Menus that drive revenue
    - Create memorable guest experiences and repeat business
    - Empower team to execute with consistency

  • A person grating nutmeg over a dark surface in a bar or kitchen setting, with shelves of bottles in the background.

    Level Up Your Staff


    - Staff Training & Development
    - Training sessions tailored to your staff’s unique needs
    - Hands-on technique training, Spirit and ingredient education, menu building, etc.

  • A bartender in a white shirt, black vest, and bow tie pouring a drink into a copper mug behind a bar with glasses of beverages and garnishes on the counter.

    Typical Returns


    - 85%+ gross margins on craft cocktails
    - 50% reduction in training time
    - ROI within 30-60 days on most projects

The Spec Pro platform included in consulting packages ($1,000-1,500 annual value) often saves more than its cost in the first month through better inventory management and waste reduction alone.

A hand holding a lit matchstick burning near a glass of red wine, with the focus on the hand and the glass on a dark wooden surface.

Most consultants deliver their work and walk away. At Spec, we make sure that you are fully set up for success.

Menus That Are Profitable

The Spec Difference:

Ready to Transform Your Beverage Program?

Whether you need complete menu development, professional photography, or recipe creation for your spirits brand, Spec Consulting delivers expert guidance backed by industry-leading technology.

Next Steps:

  1. Schedule a consultation - Free 30-minute discovery call

  2. Get matched with a consultant - We connect you with the right expert

  3. Receive your proposal - Clear scope, timeline, and investment

  4. Launch your project - Expert execution with Spec Pro included

  5. Succeed long-term - Systems and support that last

 Frequently Asked Questions

  • We're the only consulting service that includes a professional beverage management platform with every engagement. You get expert consulting AND the technology to sustain those results long-term.

  • Spec Pro is included but not required with all beverage consulting packages. For photography and brand recipe development, it's optional but recommended for clients who want to manage their content and recipes long-term.

  • Current subscription pricing is $999/year for the Pro tier, which is included in your first year with any beverage consulting package.

  • Yes. Spec Pro is available as a standalone subscription, though clients who work with our consultants get comprehensive setup and training as part of their engagement.

  • Our consultants work throughout their regions. While they're based in key markets, they travel to serve clients across their coverage areas.

  • It varies by scope. A menu refresh might take 2-3 weeks, while a complete opening engagement could span 3-6 months. Photography projects are typically 1-2 days of shooting with 2-week delivery.

  • For beverage consulting, Spec Pro is how we deliver our programs. For photography and brand recipe services, we can deliver in whatever format you need.

  • Pricing is customized based on project scope, location, and services required. Contact us for a detailed proposal based on your specific needs.

  • Many clients transition to monthly retainer relationships for ongoing menu updates, training, and optimization. Even without a retainer, Spec Pro keeps all your information accessible, and we're available for additional projects as needed.