Hospitality Expertise
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More Than Consulting—A Complete System for Success

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Spec Consulting combines world-class hospitality expertise with the most advanced beverage management technology in the industry.

Our handpicked consultants deliver exceptional results, and our proprietary Spec Pro platform ensures those results last.

We don't just give you a menu or beautiful photos—we give you the complete system to manage, optimize, and scale your beverage program for sustained profitability.

Connect With Spec Consulting

Email: consulting@specapp.com
Website: specapp.com/consulting

Schedule a Consultation: [Calendar Link]

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Investment & ROI

  • The True Cost of Not Having Systems

    Without proper systems:

    - Staff training takes 2-3x longer
    - Recipe inconsistency leads to waste and guest complaints
    Costs are unknown until it's too late
    - Menu updates require reprinting and retraining
    - Growth is difficult without systems to scale

  • With Spec Consulting + Spec Pro:

    - Training time cut in half
    - Consistent execution across all shifts and locations
    - Real-time cost visibility and control
    - Instant menu updates across the organization
    - Scalable systems ready for growth

  • Typical Returns

    Our clients report:

    - 10-25% increase in beverage revenue
    - 5-10% reduction in pour costs
    - 50% reduction in training time
    - 85%+ gross margins on craft cocktails
    - ROI within 30-60 days on most projects

Our Services

Beverage Consulting & Menu Development

Hospitality Photography Services

Brand Recipe Development for Craft Spirits

The Spec Difference:

Technology-Powered Consulting

Why Spec Pro Changes Everything

Most consultants deliver their work and walk away. At Spec, every engagement includes access to our industry-leading platform that:

Centralizes Your Entire Beverage Program

All recipes, costs, inventory, prep guides, and training materials live in one professional system—accessible anywhere, anytime.

Maintains Consistency Across Locations

Whether you have one bar or twenty, Spec Pro ensures every location executes your program identically.

Tracks Performance in Real-Time

Monitor costs, analyze sales data, and optimize pricing with built-in analytics that show exactly what's working.

Simplifies Staff Training

New hires access detailed recipe cards, technique videos, and product knowledge—reducing training time and improving execution.

Evolves With Your Business

Update recipes, add seasonal items, and adjust costs instantly across your entire operation.

Learn more

Saves Thousands in Operating Costs

Better inventory management, precise costing, and reduced waste mean Spec Pro often pays for itself within the first month.

Our Process

  • 1. Discovery & Consultation

    We start with deep conversations about your vision, challenges, and goals. We evaluate your current state, market position, and what success looks like for your business.

  • 2. Consultant Matching

    We connect you with the consultant whose expertise best aligns with your project scope, location, concept, and budget.

  • 3. Strategy Development

    Your consultant develops a comprehensive plan with clear deliverables, timelines, and success metrics—all documented in Spec Pro from day one.

  • 4. Implementation & Execution

    We work alongside your team to execute the plan, whether that's menu development, photography shoots, or recipe creation for brands.

  • 5. Spec Pro Setup & Training

    For beverage consulting clients, we provide complete platform onboarding, ensuring your team knows how to leverage the technology fully.

  • 6. Launch & Support

    We ensure smooth rollout with on-site support when needed, adjusting based on real-world performance.

  • 7. Ongoing Optimization

    The beauty of Spec Pro: your consultant can continue supporting you remotely, updating menus, analyzing data, and optimizing performance without requiring on-site visits for every change.

Who We Serve

Independent Bars & Restaurants

Elevate your beverage program and streamline operations with professional consulting and technology that typically only large groups can afford.

Craft Spirit Brands

Recipe development and partner support materials that help your spirits succeed in the market.

Restaurant Groups & Multi-Location Concepts

Maintain consistency across locations with centralized management, standardized recipes, and scalable training systems.

Hotels & Resorts

Sophisticated beverage programs that enhance guest experience, with technology that supports complex operations.

New Openings

Complete concept-to-launch support with technology built in from day one.

Existing Operations

Optimization and modernization for established venues looking to compete in today's market.

Meet Our Consultants

Our network includes experienced hospitality professionals in markets across the country. Each consultant brings specialized expertise while leveraging the power of Spec Pro to deliver lasting results.

See All

Marcus Baney | Dayton, OH & Midwest
Co-founder of Spec and beverage consultant bringing Nashville craft cocktail expertise to the Midwest. Specializes in menu development, staff training, and photography services. All programs delivered via Spec Pro with proven 85% gross margin results.

What Our Clients Say

  • "The combination of expert consulting and the Spec Pro platform was a game-changer. Our beverage program is not only better—it's sustainable. We can train new staff in half the time, and our costs are down 8% while sales are up 22%."

    — Multi-Location Restaurant Group, Ohio

  • "Having all our recipes, costs, and training materials in one system transformed how we operate. We can update our menu across all four locations in minutes instead of days."

    — Bar Owner, Nashville

  • "The photography elevated our brand presence, and having those images integrated into our Spec Pro training materials means our bartenders know exactly what each cocktail should look like."

    — Upscale Restaurant, Colorado

  • "As a craft distillery, the recipe development program gave us professional-grade cocktails to share with our partners. Having them in Spec Pro means we can update and improve them continuously."

    — Craft Spirits Brand, Kentucky

The Spec Pro platform included in consulting packages ($1,000-1,500 annual value) often saves more than its cost in the first month through better inventory management and waste reduction alone.

Ready to Transform Your Beverage Program?

Whether you need complete menu development, professional photography, or recipe creation for your spirits brand, Spec Consulting delivers expert guidance backed by industry-leading technology.

Get Started

Next Steps:

  1. Schedule a consultation - Free 30-minute discovery call

  2. Get matched with a consultant - We connect you with the right expert

  3. Receive your proposal - Clear scope, timeline, and investment

  4. Launch your project - Expert execution with Spec Pro included

  5. Succeed long-term - Systems and support that last

 Frequently Asked Questions

  • We're the only consulting service that includes a professional beverage management platform with every engagement. You get expert consulting AND the technology to sustain those results long-term.

  • Spec Pro is included with all beverage consulting packages. For photography and brand recipe development, it's optional but recommended for clients who want to manage their content and recipes long-term.

  • Current subscription pricing is $529/year for the Pro tier, which is included in your first year with any beverage consulting package.

  • Yes. Spec Pro is available as a standalone subscription, though clients who work with our consultants get comprehensive setup and training as part of their engagement.

  • Our consultants work throughout their regions. While they're based in key markets, they travel to serve clients across their coverage areas.

  • It varies by scope. A menu refresh might take 2-3 weeks, while a complete opening engagement could span 3-6 months. Photography projects are typically 1-2 days of shooting with 2-week delivery.

  • For beverage consulting, Spec Pro is how we deliver our programs. For photography and brand recipe services, we can deliver in whatever format you need.

  • Pricing is customized based on project scope, location, and services required. Contact us for a detailed proposal based on your specific needs.

  • Many clients transition to monthly retainer relationships for ongoing menu updates, training, and optimization. Even without a retainer, Spec Pro keeps all your information accessible, and we're available for additional projects as needed.